Privacy Policy

This privacy policy explains how Looklet AB, Åsögatan 119, 116 24 Stockholm, Sweden, a company incorporated under the laws of Sweden, collects and uses your personal data. It also describes your rights towards us and how you can exercise them. We will only use the information you provide in accordance with this privacy policy and the General Data Protection Regulation (EU 2016/679).


You may choose to give us your personal data. This includes information submitted when you use our app Attire (“App”) or if you contact us.

We will process the following categories of personal data that you give us:


When you create a user account: alias and email address. If you choose to do so, you may also be able to submit your name, gender, age and/or a photo of yourself for your profile.


If you contact us: We may ask for additional personal data other than as informed above, in order to assist you.



We collect certain information from the device you use to access our App, including the device identifier and IP-address.


We collect information on how you use our App, such as information regarding how often you log in, posts you like and what other accounts you visit.



We use your personal data to be able to provide our App to you and fulfill our commitments towards you. We process personal data based on the following legal grounds.

Purpose of the ProcessingPersonal Data CategoriesLegal Basis for the ProcessingStorage Period
Manage your user account.Name, email address.Fulfill our contractual obligations towards you.As long as you are an account holder, and one year after.
Provide support services.Name, email address.Fulfill our contractual obligations towards you.As long as necessary to provide the support, and one year after.
Send you our newsletter and other information regarding our App and services related to the App.Name and email address.Fulfill our contractual obligations towards you and to pursue legitimate interest.As long as we send out such information, unless you unsubscribe.
If you contact us.Name, email address and phone number, depending on how you contact us.Fulfill our contractual obligations towards you and to pursue legitimate interest.As long as is necessary to assist you.
Improve our App and understand how our App is used.As described in Section 2 above.Pursue legitimate interest.6 months after your use.

Your personal data will be deleted by us when the processing is no longer necessary for the purposes stated above, except if required by applicable laws. In such case, we keep the data only as long as necessary or mandated by law for such purpose, such as for book keeping purposes.



We share your personal data with the following subcontractors to provide our services and perform our contractual obligations towards you:

Subcontractor name (service name)Region for processingTransfer mechanismServices provided
Google, Inc. (Cloud Platform)EU/EEA and the U.S.EU-U.S. Privacy Shield FrameworkHosting services
The Rocket Science Group, LLC (Mailchimp)U.S.EU-U.S. Privacy Shield FrameworkNewsletter distribution
Google, Inc. (Google Analytics)U.S.EU-U.S. Privacy Shield FrameworkUser statistics

These third parties are limited by law or contract from using the personal data for purposes beyond those for which the personal data is shared. We take all reasonable legal, technical, and organizational measures to ensure that your personal data is treated securely and with an adequate level of protection when transferred to or shared with such selected third parties.


Some of the subcontractors we share your personal data with are located outside the EU/EEA (in a third country). Depending on how you use our App, your personal data may be transferred to the United States. When doing so, we are committed to protect your data and comply with applicable data protection laws and will therefore put in place adequate safeguards to protect your personal data, such as the EU Commission’s Standard Contractual Clauses, or transfer the personal data to subcontractors certified in accordance with the EU-U.S. Privacy Shield Framework.


If we are required by law or you have agreed to it, we will disclose necessary personal data to authorities such as the police, tax agencies or other authorities. An example of legally required sharing is for the purposes of anti-money laundering and counter-terrorist financing.


In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party, personal data about our customers may be disclosed and transferred.



The right to a register excerpt. You have the right to request a transcript of your personal data that we store and process. Your request must be submitted in writing to us using the contact information below, including your signature.


The right to rectification. We want you to correct inaccurate or incomplete information about you, and kindly ask you to contact us in this case.


Data portability. When it comes to personal data that you have provided to us, you have the right to request a transfer to another provider. Contact us for help with this.


The right to be forgotten. You have the right to object to our processing of your personal data. The consequence of this may be that we are no longer able to provide you with the App. Contact us and we'll see to what extent this is possible.


Marketing communications. You may at any time decline marketing communications from us. Let us know in that case.


Complaints. If you are displeased with our processing of personal data, you should contact us and let us know. You can also turn to the Swedish Data Protection Authority (Sw. Datainspektionen), Box 8114, 104 20 Stockholm, Sweden, phone number + 46 8 657 61 00, email address, or the equivalent authority in the EU-member state where you live, to file a complaint.



We are using adequate technical and organizational security measures to ensure that your personal data is not misused, lost or unlawfully accessed. We only give access to your personal data to those employees who require it to provide our services.



We may occasionally update this privacy policy. If we make significant changes, we will notify you of the changes through our App or through other means, such as email. To the extent permitted under applicable law, by using our App after such notice, you accept the updates.


We encourage you to periodically review this privacy policy for the latest information on our privacy practices.



If you have any questions regarding our processing of your personal data, or any question, complaint or claim, please contact us at:

Looklet AB
Åsögatan 119
116 24 Stockholm

© 2019 Looklet AB. From the creators of Looklet